You're the better installer.
They're better at Google.
Type your city and we'll pull the top three installers on Google Maps right now. The same three a homeowner in your city sees when they search for window work.
Live data from Google. Takes about 5 seconds.
Site build, onboarding, MCS / Google profile cleanup. All in before month 1.
Your new heat-pump-positioned site and Google profile sorted within 30 days of signing.
One extra booked installation a month more than pays for the retainer.
We don't work with two installers in the same market. Your competitors stay locked out.
Right now, Octopus and the aggregators are eating the demand you should own.
The Boiler Upgrade Scheme created the biggest heat pump demand wave in UK history. US state rebates plus the IRA did the same. Independent installers should be the obvious winners. But here's where the leads go.
Search "heat pump installer [your city]" right now. Octopus Energy, British Gas, or a national chain shows up. You don't.
- 02
60% of UK installers say their #1 problem isn't capacity. The demand isn't reaching them. Homeowners who want heat pumps find the big brands first.
- 03
Octopus alone took 15% of every BUS-funded installation in 2025. Independent installers fight for what's left after the national brands take their share.
- 04
Checkatrade, Bark and MyBuilder sell the same enquiry to four of your competitors. Half the leads they send are price-shoppers and tyre-kickers anyway.
- 05
Every survey starts the same way: 45 minutes answering "will it work with my radiators? in cold weather? what about my old boiler?" 72% of installers say homeowner myths are their biggest barrier.
- 06
Your Google profile says "plumber" or "heating engineer." Homeowners searching specifically for "air source heat pump installer" never see you at all.
A focused stack.
Four pillars, calibrated to the same outcome. Booked jobs, not vanity metrics.
Web Design & Build
We build fast Next.js sites around how visitors become customers. Pages load in under a second. We host on Cloudflare for global speed.
Local SEO
We run your Google profile, fix your business listings across the web, build a page for every town you serve, and auto-prompt customers for reviews after the job. Powered by Xygnius, our own platform. Included.
Google Ads
Campaign setup + ongoing optimization. Local Services Ads, Search, Performance Max. We calibrate bids to your real cost per booked job.
A/B Testing & Analytics
PostHog-driven landing-page experiments. Every winning variant from one client lifts the next. We test, ship the winners, and your conversion rate climbs.
Heat pump installers need different keywords, different content, and different competitor positioning than "HVAC SEO."
Generic HVAC agencies target "AC repair near me." Your customers search "air source heat pump installer [city]", "BUS grant heat pump engineer", "cold-climate heat pump fitter." We build for those searches. They're the ones with installation intent.
BUS, ISDE (NL), Mass Save, NYSERDA, IRA 25C / HEEHRA. Homeowners arrive on your site confused about eligibility. We build the explainer pages that pre-qualify them before they fill out your survey form. Wasted survey time drops 30–40%.
Octopus Energy. British Gas. Daikin direct. We name them in your audit, in your contract, and in your content strategy. Generic agencies don't know who you compete with. We do.
Audit, rank, iterate.
Audit
We map your current rankings for the heat pump terms homeowners search in your service area. You see exactly where Octopus, British Gas, and the big chains rank above you, what their listings have that yours doesn't, and the specific gap costing you booked surveys each month.
Rank
We rebuild your site around the searches heat-pump buyers type. Not generic HVAC keywords. Weekly Google profile updates target grant-aware homeowners. Grant explainer pages (BUS, IRA, state rebates) answer questions upfront, so survey calls convert two to three times higher.
Iterate
Monthly review in language you care about: installations booked, survey-to-install conversion rate, cost per qualified enquiry. No vanity impressions. By month six you have a system that captures grant-funded homeowners year-round, not just in scheme-renewal spikes.
Four ways you can walk away whole.
If we don't deliver, you don't pay for the part we missed. You keep what we built. All four are written into your contract before you wire a penny.
Audit, site build, onboarding, Google profile cleanup. Everything before month 1 is covered.
Named 90-day milestones are written into your contract. If we miss them, month 4 is free.
Six months for the SEO to compound, then walk anytime with no notice period.
Code licence at year one. Host it anywhere. We never hold your domain or Google profile.
Founder-cohort pricing while we build the playbook for heat pump installers.
$750/mo locked for 6 months. After the cohort closes, the retainer moves to $2,000/mo. $0 setup, month 4 on us if we miss the milestones, and you keep the site at year one.
- New fast website with photos of your actual work
- Weekly Google profile updates: photos, posts, Q&A
- Google Ads tracked to booked jobs, not clicks
- Review request to every customer after the job
- We test what gets more customers to call
- Direct line to me, no account managers
Same services, standard rate. Opens once the 3-spot cohort fills.
20 min. We walk through your market gap live.
Named competitors + 90-day milestones, in writing
Site live + Google profile optimised within 30 days of signing
One installer. One metro. One vertical.
Three founder-cohort spots open at $750/mo. Get the free audit showing exactly where you rank vs Octopus, British Gas, and the local chains. Then decide if Cygnean is the right partner for the next 6 months.