Rebates create demand.
Google decides who gets seen.
Enter your city and we will pull the HVAC companies showing up for heat pump searches. The audit then shows whether your site and profile answer the questions buyers ask before calling.
Live local data. Takes about 5 seconds.
30-Day Launch Guarantee
Your new site goes live within 30 days. If it doesn’t, we stop billing until it does.
Fast Every Month Guarantee
Every page loads within Google’s good range of 2.5 seconds. We check every month.
Leave With the Keys Guarantee
Every account stays in your name from day one. After six months, the website comes with you too.
Fix the path from search to call, then add demand.
Four parts, one job: make homeowners more confident to call and show you what made the phone ring.
Website Trust Foundation
We build the site homeowners judge before they call: fast on phones, clear service pages, real project proof, easy quote requests, and tracking from day one.
Local SEO
We work your Google profile, reviews, service pages, and local listings around the website foundation, so Google and homeowners can understand what you do and where you work.
Google Ads
Search and local campaigns only make sense when the landing path can be measured. We set up Ads around real calls, forms, and booked-job economics.
Tracking & Improvement
Calls, forms, pages, and traffic sources are tracked from day one. Each month we can see what happened and fix the next website or campaign bottleneck.
Heat pump work needs different keywords, different proof, and different homeowner education than AC repair SEO.
Generic HVAC agencies chase "AC repair near me." Heat pump buyers search "cold climate heat pump installer," "heat pump rebate contractor," and "dual fuel heat pump estimate." We build for those searches.
Mass Save, NYSERDA, Xcel, utility rebates, IRA 25C, and income-qualified programs confuse homeowners. We build pages that explain the path without pretending every homeowner qualifies.
Heat pump buyers want evidence: installed systems, service area, equipment knowledge, cold-weather answers, and a clear way to request an estimate. We make those signals visible before they call.
Build trust. Earn the click. Measure the call.
Audit
We map your current rankings for the heat pump terms homeowners search in your service area. You see which local HVAC companies, utility pages, rebate guides, and manufacturers show up above you, what they have that you don't, and the gaps that may be keeping estimate requests from reaching you.
Build
We rebuild your site around the searches heat pump buyers type. Not generic HVAC keywords. Weekly Google profile updates target rebate-aware homeowners. Rebate and cold-climate explainer pages answer common questions before the call, so homeowners arrive more informed.
Measure
Monthly review in language you care about: calls, estimate requests, booked installs, and cost per qualified lead. No vanity impressions. By month six you have a website and tracking system, not just a campaign.
The real leak
Getting found does not mean getting chosen.
Local SEO and Ads can bring homeowners to the site. The website still has to make the business feel credible enough to call, then show which source produced the lead.
The work is not just traffic. It is the handoff from interested visitor to measurable lead.
Before the call
The trust check happens on the page.
Can I trust them?
Recent work, reviews, and real photos are visible before the quote step.
Do they do my job?
The service page matches the project, city, and problem the homeowner searched for.
What happens next?
The call button, estimate form, and traffic source are easy to find and track.
Call and form tracking connects that decision back to the source: organic, Maps, Ads, or outbound.
Every rise on this line is one version beating another.
Two versions go up against each other. Whichever books more calls stays on the site.
Same visitors, same ad spend, ten more booked calls a month.
40 booked calls50 booked calls
Four ways you can walk away whole.
If we do not deliver, you do not pay for the part we missed. You keep what we built. All four are written into your contract before you wire a penny.
Audit, website foundation, onboarding, Google profile cleanup. Everything before month 1 is covered.
Named 90-day milestones are written into your contract. If we miss them, month 4 is free.
Six months to build the foundation, then walk anytime with no notice period.
After six months, you can keep the website license. We never hold your domain or Google profile.
You are 1 of 3.Not 1 of 300.
Most agencies will take your money and add you to a list. At a 30-person shop you are a row in a spreadsheet, and the person who sold you is not the person doing the work.
I take 3 clients at a time, because I do all of it myself — the site, the local search work, the tracking. So your email comes straight to me, a call is a link in your calendar rather than a queue, and I can tell you what changed on your site last week without going to look it up.
Full heat pump marketing scope at the founder rate.
The normal retainer will be $2,000/mo. The first three HVAC contractors pay $750/mo for six months because we are building the public proof, delivery notes, and heat-pump playbook. $0 setup, month 4 on us if we miss the milestones, and after six months you can keep the website license.
Founder cohort
First 3 serious clients at the founder rate.
Founder rate
The full website and local search foundation at the founder rate.
You get the normal scope at a lower price. We get focused delivery notes, public proof, and a repeatable playbook before charging the normal rate.
01
Website that earns trust
Service pages, proof, mobile speed, and clear call or estimate buttons.
02
Local search foundation
Google profile cleanup, local SEO plan, and launch priorities.
03
Tracking you can use
Calls, forms, pages, and sources tied back to real demand.
One contractor. One metro. One vertical.
Three founder-cohort spots open at $750/mo. Get the free audit showing who homeowners see first, what they see before calling, and which gaps are worth fixing first. Then decide if Cygnean is the right partner for the next 6 months.